Malaysia is a society where telecommunications companies, relative to other countries are ranked lower than banks and gas companies by a measure of trust. 75% of the population are on prepaid mobile plans, largely comprising of low income immigrants, prepaid plans are utilized as a cash flow management strategy, with users micro managing antiquated prepaid recharge options in a delicate balancing act to juggle communication and entertainment needs with spending.
Boost is Malysia’s first eWallet, a digital service that transitioned consumers into the digital age. By redesigning the entire prepaid recharge process for merchants, vendors and consumers, Celcom, part of the Axiata group transformed the way users could better access, manage and take control of their mobile usage. The increased flexibility with prepaid credit meant users had more flexible options for buying, storing, saving and earning.
After attaining a banking license, the Boost app now enables consumers to pay at participating merchants with their mobile phone without the hassle of using physical cash. Users can also top up prepaid credit on-the-go, pay bills and also purchase a wide array of digital vouchers at great deals through a Digital Shop.
